The Drucker Group

In the 2nd quarter of 2011, The Drucker Group picked up assignments involving strategic marketing, product development, research or creative development for severan new clients. These include B&G Foods, H.L. Flake, a large security hardware distributor, and Rainsoft, the national leader in environmentally safe water treatments for the home. The Drucker Group is also producing special PR assignments for Bericap North America.

Developed by The Drucker Group, the printer's new site eschews tech talk for contemporary videos and an impressive photo gallery

Somewhere a long time ago, an unwritten code of conduct determined that printers must only promote themselves in print, with too much talk about equipment, and not enough good photography of their work. Not any longer. Read more...

Master Lock Company will be expanding their marketing efforts with TDG in 2011. TDG helped developed a number of programs in 2010 for both Master Lock and sister company American Lock. The Milwaukee-based organization launched several new products and upgraded its American Lock web site this year and also supported these efforts with PR.

After comprehensive research, Liners Direct has begun a series of marketing initiatives aimed at a variety of audiences. Research by TDG led to the development of several marketing programs aimed at a critical audience. A PR effort for the Carol Stream, IL. company will soon begin with a focus on the upcoming 2011 NAHB International Builders’ Show in January.

Industry and local media were targets for a PR blitz announcing MEGTEC’s upcoming involvement in a key seminar later this month. The company’s Jeff Quass will host a 30 minute session at the 27th International Battery Seminar on March 17 as MEGTEC continues to make strides in the Li-ion industry.

After comprehensive research, Master Lock has begun a series of marketing initiatives aimed at a variety of audiences. Research by TDG led to the development of several marketing programs aimed at a critical audience.

TDG’s Nick Andrus presented a preliminary report on the country’s first nutritionDay before a crowd at the American Society for Parenteral and Enteral Nutrition (ASPEN) Clinical Nutrition Week in Denver on Feb.10. The next nutritionDay is scheduled for November 4, 2010 and registration will soon begin for hospitals, healthcare facilities and nursing homes.

New client, new product with a great story to tell: perfect for targeted creative and high-profile PR by The Drucker Group. We’re now helping FineEye Color Solutions revolutionize the printing industry with ICEserver Litho — the only ink optimizing software that doesn’t degrade color quality — and its Expanded Gamut (XG) option. Aggressively besting many bigger, established competitors makes FineEye our kind of client, and us their kind of agency.

The Drucker Group is rolling out a new strategic marketing program for Milwaukee-based Master Lock Company®. The agency has developed a multimedia campaign that is targeting architects, building and property management and security audiences featuring Master Lock's outstanding BumpStop™ Technology. Master Lock is supporting the effort with PR, which included a feature story in the January issue of The National Locksmith.

The Drucker Group recently signed an agreement with Huhtamaki U.S. to handle strategic planning, market development and new product assignments. The Kansas based manufacturer develops specialty packaging products for some of the world's most recognizable consumer goods and foodservice containers, including the highly prized Chinet® brand.

The Drucker Group welcomes Pro Products, the newest client to join our roster. The Fort Wayne, Indiana company provides professional grade water treatment products to water professionals and wholesalers, including test kits, soft water cleaners and rust cleaners. The agency will handle various marketing assignments.

November 5 marks nutritionDay, the first annual U.S. audit designed to improve patient care and help reduce healthcare costs by documenting patient nourishment and related outcomes in hospitals from coast-to-coast. Over 150 hospitals have registered to participate after Scott Drucker and Nick Andrus promoted the event at the American Dietetic Association’s Food & Nutrition Conference in Denver, Oct. 17-20.

Congrats to our own Dick Schingoethe, who became a first-time grandfather on Oct. 19. Son Guy and his wife, Erica, welcomed Sterling Jackson Schingoethe into the world and all are doing well. No word yet when young Sterling will pen his first novel or white paper.

Four clients were in the news at the recent PRINT ’09, the graphics arts industry Olympic-like tradeshow that was held in mid-September at McCormick Place in Chicago. manroland enjoyed a solid turnout of media who attended their news conference on Sept. 11. Many in the media found their way to the INX International Ink Co. booth as INX Digital unveiled three new products. And GFI Innovations had traffic two for their new pair of product introductions.

The PR machine keeps rolling along for Alcoa Wheels & Transportation. Beginning with the new product rollout with a press conference at the Mid-American Trucking Show in mid-March, we’ve helped Alcoa introduce three new LvL ONE Wheel products in six months.